You run a subscription app. People leave at a few predictable moments. Hyzl is the rep that reaches them, by text and by phone, and reports what came back.
Hyzl reads the reason they typed on the way out and answers that reason, within a minute of the lapse.
It can hold the plan, offer the price you approved, or take the payment on the call.
2.7x the win-back rate of an untouched holdout. 18.6% came back against 6.9%.Members-only dating app · Holdout measured, three weeks, App Store verified.
Four kinds of subscription business, with the scenarios that matter most to each and the figures we actually measured there.
Hyzl for dating and membership apps
Members leave on a date they chose themselves. Hyzl is on the phone within a minute of the lapse, about the reason they gave — not a coupon, and not a week later.
2.7x the win-back rate of an untouched holdout. 18.6% came back against 6.9%.
People do not abandon a programme over the price alone. Hyzl opens with a question about what they were looking at, answers what comes back, and only reaches the offer if the conversation gets there.
35–43% of the people who reply go on to pay. The ones who never answer pay at about 10%.
A membership is a relationship, and it ends in a conversation nobody has time to have. Hyzl has it — by text and by phone, on the number your members already know.
A hard paywall sorts your traffic into buyers and everybody else. Hyzl goes after everybody else, inside the hour, about the thing they opened the app to do.
15 → 25 buyers per 100 paywall visitors, over the first two weeks. An early result.