People do not abandon a programme over the price alone. Hyzl opens with a question about what they were looking at, answers what comes back, and only reaches the offer if the conversation gets there.
One industry's own numbers over a named window, with the method printed under each figure.
GLP-1 companion app · Pilot analytics.35–43%
of the people who reply go on to pay. The ones who never answer pay at about 10%.
GLP-1 companion app · Pilot A/B.14.5% vs 6.4%
paid, after a conversational opener against a discount-first one. 13% replied against 0.8%.
Questions we get.
Short answers, true today. If something here stops being true, this page changes.
Do I need to write the messages?
No. Hyzl decides the move and writes each message itself, one person at a time, and puts one plain line of reasoning beside every decision. You can read every reason, and you can write the steps yourself instead if you would rather.
Does the first message lead with a discount?
No. It asks about the thing they were looking at. In one GLP-1 pilot the conversational opener was replied to by 13% and paid by 14.5%; the opener that led with money off was replied to by 0.8% and paid by 6.4%. The offer comes later, if it comes at all.