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By kind of business · Fitness and habit

Hyzl for fitness and habit apps

A hard paywall sorts your traffic into buyers and everybody else. Hyzl goes after everybody else, inside the hour, about the thing they opened the app to do.

What Hyzl does here.

The moments that matter most in this kind of business, in the order money moves through it.

Someone closes the paywall without paying

Your server tells Hyzl they left, and Hyzl texts inside the hour about the thing they were actually looking at.

It calls when a conversation will do what a text cannot, and it stops the moment they pay.

The moment: Paywall exit

A trial ends and nobody converts

Hyzl reaches the person before the trial runs out, about what they actually used it for.

If they say the price is the problem, it can present the offer you approved instead of guessing.

The moment: Trial ends without converting

You want your own steps

Write the steps yourself: up to six texts and calls, with your own waits, quiet hours and offer tiers.

It is the same rep, running your plan instead of deciding its own.

The moment: Sequences

What we measured.

One industry's own numbers over a named window, with the method printed under each figure.

Fitness app on a hard paywall · Early result, first two weeks.15 → 25

buyers per 100 paywall visitors, over the first two weeks. An early result.

Questions we get.

Short answers, true today. If something here stops being true, this page changes.

What happens when someone replies STOP?

That number is opted out and recovery ends there. Hyzl also keeps an internal do-not-call list, and can scrub against the national one. In the app we ran ourselves, about 3% opted out and the rest stayed reachable for the next moment.

How quickly does it reach someone?

Inside the hour of a paywall exit, and within a minute of a cancellation. A text held by quiet hours goes out when quiet hours end, in the person's own time zone, rather than waking them up.

You paid for the click. Get the conversation.

Every use case, in plain terms