A hard paywall sorts your traffic into buyers and everybody else. Hyzl goes after everybody else, inside the hour, about the thing they opened the app to do.
One industry's own numbers over a named window, with the method printed under each figure.
Fitness app on a hard paywall · Early result, first two weeks.15 → 25
buyers per 100 paywall visitors, over the first two weeks. An early result.
Questions we get.
Short answers, true today. If something here stops being true, this page changes.
What happens when someone replies STOP?
That number is opted out and recovery ends there. Hyzl also keeps an internal do-not-call list, and can scrub against the national one. In the app we ran ourselves, about 3% opted out and the rest stayed reachable for the next moment.
How quickly does it reach someone?
Inside the hour of a paywall exit, and within a minute of a cancellation. A text held by quiet hours goes out when quiet hours end, in the person's own time zone, rather than waking them up.