It opens with a question.
The first message is about what they were looking at, not about money off. The offer comes later, if it comes at all.
GLP-1 companion app · Paywall exit
The ones who reply are the ones who pay.
A pilot on one moment in a GLP-1 companion app, read from the pilot’s own analytics. The split that mattered was not who got contacted. It was who answered.
From the pilot analytics
35–43%
of the people who reply go on to pay. The ones who never answer pay at about 10%, which is what makes the first message worth writing well.
13%
replied to the opener that asked a question.
0.8%
replied to the opener that led with a discount.
Conversation beats a coupon.
Two openers, one moment, one app. One asked a question about the thing they were looking at. The other led with money off.
14.5%
paid after the opener that asked a question first.
6.4%
paid after the opener that led with the discount.
~10%
is where people who never reply land, whichever opener they were sent.
Hyzl takes it from here.
One moment, turned on. The opener, the reply and the record are all Hyzl’s work.
It answers what comes back.
A reply is a conversation, not a branch. Hyzl handles it on the same number, and calls when a call will do what another text will not.
It hands you the record.
Every reply, every outcome and the reason behind every move, with the money split into verified and pending.
You paid to get them in. Get the conversation.
One moment, turned on. Hyzl opens with a question, and tells you what came back.