Skip to content
Award-flight search app · Paywall exit

They left the paywall. The money came back.

One month on one moment, in an app whose own numbers run end to end. Every figure below is attributed inside that app, against everything else it took in the same window.

Results from one month
42%

of a month’s revenue came from people Hyzl brought back, all of them people who had already closed the paywall without paying.

58%Paid on their own
42%Brought back by Hyzl

Share of the revenue the app took in the month. The larger block is the remainder: what people paid on their own.

255 of 431

paying customers came through Hyzl in the month.

13.7%

paid within a week of a one-to-one call or text.

A text that reads like a person, not a coupon.

One-to-one calls and texts first, then text waves to everyone who had signed up and not paid. The personal ones paid best.

13.7%

paid within a week of a one-to-one call or text, 111 of 812 reached.

~3 hours

from the founding-price text to the typical buyer’s payment.

17 waves

in one month, all to people who had already signed up. No new ad spend.

Hyzl takes it from here.

No list to build, no send to schedule, and nobody watching a queue.

It reads the exit.

Which plan they were looking at, what they searched for on the way in, and everything that has already been sent to them.

It picks the move.

Text, call, wait or stop — one person at a time, with a written reason sitting next to each move in your dashboard.

It stops when they pay.

Payment is checked before anything sends, so somebody who has just subscribed is never contacted about the thing they have already bought.

You paid for the click. Get the conversation.

One moment, turned on. Hyzl texts the next person who leaves your paywall, about the thing they were actually looking at.