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Case study · 23 Aug – 24 Sep 2026The results
PointsGPTPointsGPT × Hyzl

42% of revenue.
Brought back by Hyzl.

Most PointsGPT sign-ups saw the price and left without paying.
Hyzl called and texted them. More paid through Hyzl than on their own.

PointsGPTpointsgpt.app
The app we built: PointsGPT’s live flight-search screen, Where should your points take you?
hHyzl for PointsGPTExample

Still thinking about that Tokyo trip?

Flights with your credit card points.
Our app. Our own experiment.Meta ads Web paywall Hyzl
RESULTS FROM ONE MONTH

They left.
The money came back.

42%

of PointsGPT’s revenue came from people Hyzl brought back.

$10,580 total revenue23 Aug – 24 Sep 2026
255of 431 paying customers came through Hyzl59% of everyone who paid
13.7%paid within a week of a Hyzl call or text111 of 812 reached, roughly double the broad text waves
How this was counted

A customer counts as Hyzl if they paid within 7 days after a Hyzl call, text or campaign message, or paid a price that was only offered through outreach. Revenue is each customer’s first payment, 23 Aug to 24 Sep 2026. Test accounts and free grants are excluded.

Source: PointsGPT’s production database, read 24 Sep 2026.

THE FOLLOW-UP

“No thanks.”
Meet “hey, Sam.”

A personal text. A clear offer.
A deadline. One reminder.

3hours to pay17waves in one month

The typical buyer paid about 3 hours after the founding-price text. Every wave went to people who had signed up but not paid, with no new ad spend.

The biggest waves
WaveReachedPaid within 7 daysConversionRevenue
Hyzl calls and textsfrom 23 Aug81211113.7%$2,148
Founding-price text15 Sep1,7081096.4%$1,692
Founding-price reminder15 Sep (same evening)1,623804.9%$1,257
First founding text4 Sep521254.8%$380
Launch-week blitz25 Aug881112.5%$140

Each wave counts everyone who paid within 7 days of that message. Someone who got more than one message counts in each wave, so the rows add up to more than the $4,480 total, which counts each customer once.

Hyzl for PointsGPTAI sales rep

Hey Sam, still thinking about that Tokyo trip?

The offer is $15 for the year, instead of $9.99 a month.

Wait. For the whole year?

The whole year. Want your link?

Yep. Let’s do it.

Example conversation · fictional person & trip
Historical offer. Current plan: $49/year.

She takes it from here.

How Hyzl runs it now
  1. 10 minutes after they leave

    A text about their trip.

  2. 5 minutes later

    A call to talk it through.

  3. The moment they pay

    Follow-up stops.

Replies & callbacks, 24/7.Opt-in only. Quiet hours apply. STOP works instantly.
HOW WE GOT HERE

We built the sales rep.
Then we became the customer.

We started with AI calling for real estate. Then sales.
Hyzl brought it to the people who walk away from an app’s paywall.

  1. 01Atllas

    AI calling for
    real estate.

  2. 02AtllasX

    We brought AI calling
    to sales teams.

  3. 03Hyzl

    A personal sales rep
    after the paywall.

  4. 04PointsGPT

    We built our own app
    to put Hyzl to work.

“We could’ve made another pitch deck.
Instead, we made an app.”
Hyzl team

You paid for the click.
Get the conversation.

Put Hyzl on your paywall