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    <title>Hyzl — what we learn running Hyzl</title>
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    <description>Notes on the mechanics of subscription recovery, from the team that runs its own apps on Hyzl.</description>
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      <title>Why a conversation beats a coupon</title>
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      <pubDate>Fri, 18 Sep 2026 00:00:00 GMT</pubDate>
      <dc:creator>Neema Bardi</dc:creator>
      <category>openers</category>
      <category>experiments</category>
      <category>telehealth</category>
      <description>One telehealth pilot ran two openers at the same paywall. The question got 13% to reply and 14.5% to pay. The discount got 0.8% and 6.4%.</description>
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      <title>The first hour after someone closes your paywall</title>
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      <pubDate>Thu, 17 Sep 2026 00:00:00 GMT</pubDate>
      <dc:creator>Neema Bardi</dc:creator>
      <category>paywall exit</category>
      <category>auto mode</category>
      <category>timing</category>
      <description>Minute by minute: the payment check, the one decision, the text, the hold for quiet hours, and the call that only happens when a text will not do.</description>
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      <title>What verified revenue means</title>
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      <pubDate>Wed, 16 Sep 2026 00:00:00 GMT</pubDate>
      <dc:creator>David Torre</dc:creator>
      <category>reporting</category>
      <category>method</category>
      <category>verified revenue</category>
      <description>Verified is money a payment provider confirmed. Pending is an offer that is out. Hyzl never adds the two together, and here is how to read them.</description>
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